Minimize risk by backing up data

Business Continuity Planning (BCP) – a plan on how to keep your business operational during any adverse conditions – is an important process that every small business should implement. One of the major aspects of this is where you should backup your business’s data. Having a backup of your data is like an insurance plan for your company, with it, you’ll be able to keep operating during adverse conditions.

Here are the three main types of backup you can utilize in your company.

1. On-site backup. On-site storage is the practice of keeping a backup of your data in the same location that the original data is stored. If you have an external hard drive that you back your computer onto and it stays in the office, this is a form of on site storage. The main advantage to this is that if you need to restore a system, the data is right there and the backup can be started immediately. The main disadvantage is that if there’s a disaster, your backup data will most likely be gone.

2. Off-site backup. Off-site storage is similar to on-site storage, typically using the same form of hard drive to backup your data. The main difference is that drives are stored in a remote location, away from your business. The upside to this method is that if something happens at your physical location, your data is safe. The downside to this is that it takes time to travel to the storage location, retrieve the data, backup your system and take it back.

3. Online backup. Online backup utilizes the Internet to allow you to backup your data. The backups are kept on hosted servers (the cloud) and can be accessed through an application. The main pro of this method is that you can quickly and easily recover your data from any location, as long as you have access to the Internet. The downside is that if you have a lot of data, backups will use a lot of bandwidth, thus slowing your Internet speed down.

Regardless of the method, you should be backing up your business data at regular intervals. The best solution is to backup your data using all three methods. Use on-site for short term data storage (less than 1 week), off-site for monthly, and online as your main backup. That way, if one goes down, you have it covered. If you’d like to start backing up your data, or would like to know more about the different methods, please contact us.

Published with permission from TechAdvisory.org. Source.

Customer service going social

Social media is a part of daily life for the vast majority of people and businesses. It’s the perfect platform for businesses to gain exposure to a large pool of potential customers, while being able to interact with their existing customers. One use of social media that companies are starting to adopt is social customer service.

Social customer service is a bit of an ambiguous term with no real established meaning. Before you pursue this strategy, you should be clear on exactly what it is and the benefits it can bring your company.

What exactly is social customer service?
Think of the last time you had a problem with a program on your computer. Did you contact tech support? Or did you turn to your friends on social media? If you turned to social media, this is one of the main elements of social customer service.

Customers are starting to go to social media sites when they have questions, many times contacting the company directly. Having customer service elements on social media to answer these questions or field complaints is social customer service. A great example of this is OPEN Forum, run by AMEX. It allows customers to interact with one another, while giving the company a channel to feed technical help and information to them.

Benefits of social customer service
There are four main benefits of leveraging social customer service in your business.

  • Increased customer satisfaction. By offering a way for customers to interact with you on a medium many are already comfortable with, you’ll find customers to be more satisfied.
  • Meeting consumer expectations. Let’s face it, the majority of your customers are using social media with many now expecting you to as well. If you meet their expectations, there’s a higher chance they’ll stay your customers.
  • Increased loyalty. One of the main reasons companies should be on social media is that an effective campaign can help improve customer and brand loyalty. Social customer service is an extra service that can help further increase loyalty.
  • Decreased customer service costs. If you offer customer service on social media, you could potentially decrease your total costs. The expenditure required to setup and maintain the online service is fractional compared to the physical operation.

While there are some distinct advantages to social customer service, it’s not a good idea to shift all of your customer support onto social platforms. Rather it should be viewed as a supplementary service, or another way for customers to get in contact with you. If you’d like to know more about how to integrate social customer service into your company’s social media plan, please contact us.

Published with permission from TechAdvisory.org. Source.

Critical BCP elements not in your plan

Business Continuity Plans (BCP), plans on how to provide a stable service, or recover after adverse actions, have become top of mind with many managers. Businesses have adopted such plans, or are in the process of implementing one, but owners may have missed some crucial elements that could result in an ineffective plan.

Here are six key non-IT functions and processes that need to be in place to ensure your company is ready to effectively execute your BCP.

Easy to use plans
Many continuity plans have been developed mainly for the IT department, as such, they can be a little complicated to understand and follow if employees don’t have a technical background. You should aim to have a plan that’s easy to follow and can be understood by all employees.

Communicate plans
Remember that your plan encompasses all facets of your organization. It’s crucial that every employee knows their role and the relevant actions to take when the plan is executed. To do this, you need to ensure that all employees have access to a copy of the plan and any changes or updates are clearly communicated.

Test plans
Beyond communication, it’s important to conduct regular tests, with every quarter being sufficient. The tests should be as real as possible and span all departments within the organization. This will ensure that employees are aware of how they, and the systems, will react under duress. It’ll be beneficial to your business if the first time the employees execute the plan isn’t during an emergency.

Short term and long term plans
Your BCP should consist of both long term and short term elements that can be easily adapted to meet changing business environments and the emergence of new threats. You should aim for an even mix of short and long term solutions that cover as wide a variety of situations as possible.

Ensure buy-in from all levels
If you’re in the process of instituting a BCP you should ensure that the whole organization is onboard with the plan. If an employee is unsure about the validity of a part of the plan, take the time to find out why and ask for suggestions. An uninformed or uncooperative employee could be the difference between survival and failure in a disaster situation.

Update and Review
After every test, staff turnover and technological update, you should review the plans and make changes if necessary. Essentially, if anything in the company changes, review and update the plan. Remember: just because you have an effective plan this month, doesn’t mean it’ll be so in the future.

Continuity plans are only as strong as the weakest link. In an emergency, the last thing you want is an employee following the wrong process or be unsure of what they should be doing. If this happens, you could see an exponential growth in recovery time and costs. We’re ready to tell you more, so please contact us if you would like to talk continuity planning.

Published with permission from TechAdvisory.org. Source.

Keep your smartphone secure

The smartphone has become one of our most beloved devices. Like a favorite pet, we take it everywhere with us, show it off every chance we get and even use it as a way to conform or stand out. No matter which brand you have, you probably have important information stored on your phone, and should be taking steps to ensure that it’s secure from prying eyes.

Whether you have an Android, iPhone or Windows Phone 7, here are two tips to keep your smartphone secure:

Lock your screen
If you have data or information on your phone you would like to keep secure, the first thing you should do is lock your screen. Most smartphone users lock their phone with a 4 digit number combination, but it’s recommended you use a password for higher security.

  • On Android. To establish a password on your device go to Settings and select Security. Press Screen lock. On Ice Cream Sandwich, you have six options for security, with the least secure at the top and most secure at the bottom. Many users select Pattern or Password. Enter the password twice and press Confirm.
  • On iPhone. Select the Settings app followed by General. From there select Passcode Lock and turn it on. You’ll be asked to set your passcode and confirm it.
  • On Windows Phone. To set a passcode go to the home screen of your device. Open Settings from your Application list and select Lock & Wallpaper. Press Password, enter your password and then press Done.

It’s recommended that you set a password that’s unique. Don’t use your birthday, address or phone number. At the same time, you have to make it easy to remember. If you’re having trouble coming up with a password, this video by Mozilla is a big help.

Enable remote wipe
While passwords and other security codes will go a long way in preventing others from accessing your phone, it often isn’t enough. The next step in device security is to set up the ability to remotely wipe your device.

  • On Android. At this time there is no native remote wipe option on your phone. You’ll have to download an app from the Play store. The apps work by using a push service – you “push” the commands to your phone from another source i.e., a website. When you install the app, you’ll have to register your phone and access it from a website.
  • On iPhone. The iPhone has remote wipe capabilities which can be accessed through iCloud. On your device select Settings, iCloud and turn on Find my iPhone. If you lose your phone log into iCloud and select Find my iPhone. From there you’ll be able to remotely wipe your device.
  • On Windows Phone. If you lose your phone you can remotely wipe it by going to the Windows Phone website, logging in and selecting My Phone. From there you’ll be able to wipe your phone.

Even if you don’t have confidential information on your phone, it’s a good idea to, at the very least, set a solid passcode on your phone. Adding the ability to remotely wipe your phone will ensure the information won’t be viewed by other people. If you’d like other ways to keep your mobile phone secure, please contact us.

Published with permission from TechAdvisory.org. Source.

Should companies block social media?

Social media is one of the most important communication tools of the modern era. Companies use it to connect with customers and like minded individuals, all in the name of building trust in their brand and products. While almost every company has a social media presence, they have been slow to trust employees to use personal social media at work. On average, 31% of companies block employees from accessing their accounts.

There are four distinct advantages to allowing social media:

  • Increased productivity. There have been a number of studies that have found that judicious use of social media in the workplace will actually increase productivity. A study conducted by the University of Melbourne found that employees with access to social media are 9% more productive than those without.
  • Increased buy-in. Employees like to feel trusted and empowered. If they don’t you can expect to experience higher turnover and lower morale. A good way to gain trust is to allow employees to use social media in the workplace. If an employee feels like they are trusted, they’ll be more likely to stay with the company.
  • Recruiting. Small businesses have started to use social media for recruitment, but limit efforts to one account. If you have 10 employees in your organization, each with a social media account with 100 friends, you have the potential to reach 1,000 people. This is achievable if employees are allowed to access social media at work and are encouraged to share posts.
  • Identification of business opportunities. Through the use of social media, employees in charge of sales and business development can source new clients and build fruitful relationships.

There are many advantages to allowing access to social networks at the office. If you‘re hesitant to completely open the social media floodgates, try doing so in short periods, like the final three hours of the working day.

No matter what you decide, allowing access to social media is a good practice for your business. If you would like to learn more about social media and how you can leverage it in your business, we are happy to talk with you.

Published with permission from TechAdvisory.org. Source.

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