Internet not winning any speed records?

The Internet is the lifeblood of many, if not all companies. We rely on it to communicate, research and relax, and in the modern world, we hardly disconnect from it. As we increasingly rely on it, any disruption in service will normally cause employees to be less productive and your company to lose money. Any slowing down with your Internet can be just as bad, if not worse.

Have you noticed that from time to time the Internet is a lot slower than it should be? If so, this could be because something is hogging all the bandwidth, which is the rate at which data is transferred in and out of one connection. Here are six of the most common bandwidth hogs.

  1. YouTube. If you allow employees to watch YouTube or connect to other streaming services, and they are using it frequently, you’ll notice a significant decrease in overall Internet speed. Some companies have noted that 40 staff using YouTube will account for over half of the total bandwidth usage.
  2. FTP sites. Some companies run FTP sites that host essential files that employees can download. When more employees are downloading/uploading files to the FTP site there’s less bandwidth available for other operations, so the Internet will be slower.
  3. P2P. P2P covers a large number of aspects including video conferencing and sharing of files via programs such as BitTorrent. All P2P services use an incredibly large amount of bandwidth when in operation, slowing the Internet to a point where speeds from 10 years ago were faster.
  4. Online backup. Backing up essential files will capitalize bandwidth leaving very little for other operations. It’s a good idea to conduct backups after office hours to minimize interruptions.
  5. Encryption. In certain industries regulatory bodies require a certain level of encryption, or for companies to take certain steps to secure data. Any extra encryption or security features will slow sites down, however this usually cannot be avoided.
  6. Spam/Virus/Malware. As many scams aim at stealing information the main way this is done is by sending the information over an Internet connection, that is your Internet connection. If you have viruses or other security threats you can guarantee that your Internet will be slower.

If you notice your Internet is slowing down at certain times, it’s a good idea to check and see if any of these six bandwidth hogs are in action. You can:

  • conduct a virus scan to look for malware;
  • ensure your computers aren’t backing up and if they are schedule the backup for later;
  • turn off or block any and all sharing services, and schedule video conferencing for times when bandwidth isn’t needed by other functions; and,
  • limit the bandwidth assigned to YouTube and other streaming services.

Before you tinker with any network connections though, it’s best to contact an expert . We may not just be able to help, but potentially provide an even better solution for you, speeding up your connection and your business success.

Published with permission from TechAdvisory.org. Source.

Social selling helps SMEs compete

Marketing for small businesses and entrepreneurs can be a tough nut to crack. You’re often competing against larger companies with budgets that probably rival your yearly net profits. There is one medium however which small businesses can employ to gain a foot up, or at the very least, compete on an equal footing, and that is through social media.

Using social media to advertise or sell products and services, commonly called ‘social selling’, should be an integral part of your marketing and sales promotions. Here are five reasons why your sales force should be social.

  1. Cost effective. Of the main marketing and sales pipelines, social media is by-far the most cost effective way to connect with people and build a solid marketing funnel.
  2. Level playing field. The best thing about social media is that there’s no size requirement. One man companies can benefit in exactly the same way as multinational corporations. With a well crafted and executed plan, you could see your company achieve Internet fame and increased revenue as a result.
  3. Less investment of time. Marketing and sales is a full time job, and using a website or other technical mediums requires the time of other departments as well. With social media, sales people can run campaigns themselves thereby reducing the demands on other departments.
  4. Highly trackable. Social networks like Facebook and Google+ have built in analytics making it easy to track nearly anything related to social media sales. If a mistake is made changes can be made quickly and results will show instantly.
  5. Drives loyalty and brand presence. With successful social media interactions, customers will often be more loyal as they feel a connection with the brand and will be less willing to change to buy from other companies. Social media also gives customers a chance to truly let you know how they feel, and other customers can see this. Visible comments are one of the most effective ways to build brand identity.

Using social media to conduct social selling is a great way for small businesses to not only grow their business but also market their brand. If you’re not using social media in your company, or would like to know more about how social media can help your business grow, please contact us.

Published with permission from TechAdvisory.org. Source.
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