Who knows your important passwords?

When it comes to disasters, people and businesses tend to think big, really big. Take for example Superstorm Sandy that hit the eastern US earlier in November. It can be pretty much guaranteed that a whole string of businesses will be preparing diligently for the next big storm. While this is important, smaller issues that happen at a higher frequency will be pushed to the side. One common issue revolves around passwords, and who manages them.

Search for Terry Childs online and you’ll find a number of articles about a former Network Administrator for the city of San Francisco who is currently in jail for supposedly doing his job. His job, as a network administrator, was to manage the city’s network. When he was asked by his boss for the passwords to critical parts of the network, he refused on the grounds that the request went against the established network policy.

Issues like this: One employee or vendor in control of vital passwords, can pose a big problem to companies, especially during times of disaster. Imagine if you work with an administrator who is based in New York, and they lost power during Sandy. What could you do if your network crashed, or you needed access to your system and someone else has all the passwords?

The most crucial factor is you shouldn’t trust one person or organization with passwords to vital systems. We don’t mean personal passwords to systems, we mean passwords to vital systems, like servers or Internet connections. If one person has the passwords, there’s just too much risk. If they are disgruntled, they have the power to do some serious damage, and if they are injured or are no longer alive, you’ll face untold amounts in lost profit, and fees in recovering passwords and information.

There are a number of things you can do to mitigate problems like these.

  • Keep a password list – It could be a good idea to keep a physical list of the more important passwords. This is an important document, so it’s a good idea to not leave this one lying around. If you have a safety deposit box or safe in the office you can put the list here.
  • Set passwords to the position, not the employee – Many companies will often give passwords to one person who will be in charge of these. When they advance, or if they switch roles, they will often take a password with them. Instead, look at organizing this a different way around: Assign a password to the position rather than an individual so that when they leave the person filling their role is given this password instead.
  • Assign a person to be in charge of passwords – This is a good idea, especially if you work with Managed Service Providers. A person of authority within your organization should be the main contact person, and they should have copies of all passwords given to outside companies.
  • Change passwords regularly – To avoid having employees steal things it’s a good idea to change your passwords on a regular basis. If an employee leaves a position and is in charge of an important password, you should take steps to change this scenario even if you trust the person.
  • Create the right policy – If you are going to share passwords, or have a limited number of people who know them, it’s a good idea to create a policy that clearly defines: what position has access to what; what happens when someone leaves; how to recover passwords; how many backups will be kept; how and when the password is to be shared. Basically you want to ensure you aren’t caught flat footed. With employees, confidentiality agreements that explicitly state what they can and can’t share and the consequences of breaching the policy should also be clearly defined and followed.
  • Pick who to trust – Important passwords shouldn’t be shared with everyone, and you should take steps to vet the trustworthiness of the person or company you will be giving passwords to. If you have an established sharing process, and a vendor you’re considering working with is pushing a policy that is different from yours, it may be a good idea to look for someone whose policies are closer to yours, or who can work around your policies.

If you are in the unfortunate position of not having the passwords to your system, it’s a good idea to get in touch with IT professionals like us, as we are often able to recover systems and passwords, or at the very least, reset them. After you recover your systems, it’s a good idea to test for vulnerabilities, especially if the last person in charge had a tendency to not share information. We can help with this and any other concerns with password management and recovery, so please contact us if you would like to learn more.

Published with permission from TechAdvisory.org. Source.

How to use Pinterest to boost marketing

Social networks are something that have become a major marketing tool for all companies. A maintained presence on the major networks will help establish/solidify your brand, and possibly drive traffic and interest to your website. One of the newest social media services is Pinterest, and it’s taking off in a big way. If you’re looking to gain your company more online exposure, Pinterest could be a way to do so.

Pinterest is different from the other main social networking services in that you don’t usually share written content, rather you pin photos to an online pinboard that other users can view and share. If a user shares, or ‘pins’ one of your pictures all their friends can then see it and can repin it on their boards, and so on. The potential result of this is that one picture can be seen by hundreds of thousands of users – commonly referred to as ‘going viral’.

What this means for you is that there is potential for your business name/brand to gain massive exposure and an expansion of your existing customer base. Here’s how to get your Pinterest marketing started.

  1. Take pictures. As Pinterest is all about images, you should take pictures of the products you sell, or interesting aspects that define your company.
  2. Create an account with your company’s name. You should do this soon, as Pinterest is the quickest growing social network; many of the more popular usernames are being snapped up.
  3. Create a relevant description. If users have never heard of you but like the content you pin, they will usually check your description for more information. This means your description needs to pop. The most effective descriptions give a brief overview of what you do, specialities, interests and links, so users can find more information. Don’t make the text too long, users won’t read it (that’s what your website is for).
  4. Identify and create boards. Based on the pictures you have taken, and your main business offerings, set up boards based on these images. Many companies take the product categories from their website and create a board for each, then add related pictures.
  5. Invite people to view your boards. Using other social networking services, email, newsletters or day-to-day conversation, invite your friends, employees, colleagues and customers to view your boards.
  6. Promote yourself. To get existing friends, customers or otherwise to view your boards, place a banner on your website and a Pinterest sharing button near content you already have on your boards. If people are browsing your website and find a picture or some content they like, and have a Pinterest account, they will be more inclined to share.
  7. Branch out. As this is a social network, you need to be social. Follow other users, companies and friends. Along with that, create boards that allow you to pin and share other content.

The seven tips above help you understand how to go about starting a Pinterest marketing campaign, but many businesses are still asking the question, “Should we be on Pinterest?” If you run a product based website e.g., restaurant, jewelry store, clothing store, etc. then it’s an amazing site. Take a look at the infographicpublished last month by FastCompany: 12 of the top 15 categories are associated with commerce. If you run a shop that sells products that cater to a female audience, Pinterest is almost a must as nearly 80% of the users are female.

For other websites, Pinterest can help bring out the human side of marketing. By sharing your interests in products that are somewhat related to yours, or the values of your company, people can get a better glimpse of who you are, what you’re about and what you do. For example, if you run a small restaurant that focuses on locally grown or sourced food, pictures and sharing interests in the local area can help emphasize this.

As with any social network, you do need to be active on a regular basis. Aside from that, don’t use Pinterest to sell, instead look at it as a tool that helps users get a glimpse of what makes your company special. This then encourages them to visit your website, where the selling happens. If you’re new to Pinterest or would like help with your social marketing, please contact us, we can help.

Published with permission from TechAdvisory.org. Source.
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