Social media can be a great way for your business to both expand and build as well as solidify your brand, which can in turn bring in more customers. While there are numerous services out there, many companies focus on Facebook and Twitter, when they should also be focusing on the main business related social media service: LinkedIn.
Here’s four reasons why your business should have a presence on LinkedIn.
- You have more than 1 employee. With a company profile, you can pick how many people work in your organization, and many small businesses pick 1-10 or 11-50. In these two categories there are over 1.5 million businesses with accounts. Lots right? Add into this the ability to filter companies by industry, location and relationship and you have a powerful search tool that can help you stand out locally.
- You want to connect with your peers. Facebook is a great tool for connecting with nearly everybody, while LinkedIn is better for connecting to your colleagues and peers who are constantly sharing topical information and discussions that could be of great use when you’re stuck, or need advice.
- You are hiring. LinkedIn is also one of the best job boards for mid-level and higher professionals. If you have a job opening, you can post it on the site and people connected to you and your friends can be recommended for the job. You can also target the posting at professionals who you want to apply, no more having to wade through unqualified candidates.
- You don’t want to deal with games/links to cat videos/senseless sharing. LinkedIn is a professional network, as such, there aren’t many time wasting features. If you haven’t bought into, or are tired of notifications about games or other activities, LinkedIn is a great alternative. Just be warned, you won’t connect with your customers on a close basis like you can with other networks.
If you feel it’s time to get on to LinkedIn and would like to know more about the process, please contact us.
Published with permission from TechAdvisory.org. Source.
Marketing for small businesses and entrepreneurs can be a tough nut to crack. You’re often competing against larger companies with budgets that probably rival your yearly net profits. There is one medium however which small businesses can employ to gain a foot up, or at the very least, compete on an equal footing, and that is through social media.
Social media is widely thought to be crucial to a successful marketing plan, especially when a vast majority of the upcoming customer base view it as an extension of themselves. Many small businesses realize this and have successfully integrated at least one platform into their daily operations. It seems like there’s a new social network every six months, it can be hard to keep track of them.
Social media is a part of daily life for the vast majority of people and businesses. It’s the perfect platform for businesses to gain exposure to a large pool of potential customers, while being able to interact with their existing customers. One use of social media that companies are starting to adopt is social customer service.
Social media is one of the most important communication tools of the modern era. Companies use it to connect with customers and like minded individuals, all in the name of building trust in their brand and products. While almost every company has a social media presence, they have been slow to trust employees to use personal social media at work. On average, 31% of companies block employees from accessing their accounts.
It’s hard to find someone who isn’t using social media in some way, or at the very least isn’t aware of its existence. Companies are becoming wise to this and are starting to utilize social media tools to build their brand, or bring in new customers. If your company does not use any form of social media, it may be time to look into getting your business out there.
