The Facebook experiment has failed. Let’s go back.

Sign Success and FailureI am signed into Facebook right now. At a quick glance, the entire list of posts on the first screen are irrelevant to me. If I scrolled down I can find 4 stories I actually care about, from a list of about 30. The most important page on Facebook has more than three-fourths of absolutely useless content.

Surprising. Facebook is a company with a very large number of talented people. They know a lot about me. Yet, their product looks like one of those spam filled mailboxes from the nineties.

The problem is Sharing. It is the most fundamental feature of Facebook, and it’s completely broken.

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