Carpe diem! Microsoft has seized the opportunity presented by Google’s privacy policy changes to tout its online services as alternatives. Ads this week hit the pages of the Wall Street Journal, the New York Times and USA Today suggesting that people concerned with Google’s policies try Microsoft’s Bing search engine, Internet Explorer browser, Hotmail email and Office 365 for business documents.

“Google is in the process of making some unpopular changes to some of their most popular products,” the ads read. “Those changes, cloaked in language like ‘transparency,’ ‘simplicity’ and ‘consistency,’ are really about one thing: making it easier for Google to connect the dots between everything you search, send, say or stream while using one of their services.”

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