Mr Heins said that “In five years I don’t think there’ll be a reason to have a tablet anymore. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”

Tablets have powered Apple and increasingly Samsung to huge profits, so Mr Heins’ suggestions will be met with incredulity in some quarters. But diminishing profit margins on iPads could also indicate that the market will become less attractive over time.

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